Street wear has become a look that has developed a lot in recent years. I wouldn't specify street wear as trend, more like a specific style that people choose to wear. The designs reflect the lifestyle of these people, and how they choose to live. This look is based a lot round music, in particular the rap genre.
Brands such as, Adidas, Stone Island and Stussy are all typical shops that offer the clothing. A trend I have noticed with in this street wear industry is the fact that they are continuously collaborating with other brands and music artists. The close relation between music and street brands must mean this is the best marketing technique for them as they all seem to use it. Through these collaborations they manage to boost their prices up a lot higher than usual just because its got that extra name.
A new release by Adidas is their second collaboration with Palace. The clothing is designed to not only look good, but also remain practical sportswear perfect for its purpose. The collection is a new spin on Adidas Originals. Personally my favourite part of this collection is the quirky photography they've produced for the ad campaign.
No comments:
Post a Comment