With the healthy life style becoming such an influence on society, it's no surprise that brands are coming up with quirky, unique slogans different to the cheesy ones were used to. We can expect to see these slogans on gym clothing, shoes and accessories. I love the monochrome theme of this trend, as a lot of gym clothes consist of bright neon colours and patterns.
Social Media is revolved around the whole 'fitspo' inspiration pages. A constant news feed of girls and boys exercising and cooking healthy foods. Were also seeing lots of healthy supermarkets and online stores opening, that show how important they have become for todays society.
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