BIG MAC CLOTHING LINE

Mochino Collection

MCDONALDS RELEASE A COLLECTION

DAZED DIGITAL

It looks like McDonalds have been influenced by the previous Jeremy Scott A/W 14 collection that embraced McDonalds logo and products. They have now brought out their own line of products including, thermals, rain jackets, wellies, duvet covers, wallpaper and dog coats. All the designs are the same, literally consisting of a white background with a repeat pattern of Big Mac burgers. The products are in celebration of the "I'm Lovin it 24" Campaign only available in Sweden.   

This collection is obviously no where near to the quality and prices of the Mochino collection, however it has definitely instigated something new. Perhaps this a clue into the future that brands are going to branch to combine all products into one shop, i.e. food, clothing, interior. This is definitely a bazaar collection that I can't imagine many people would want to wear, however could definitely influence other trends. 


http://bigmacshop.se