Celebrity Endorsement is one of the biggest ways of promoting a brand and hundreds of designers do it to launch a new collection. Often the same celebrities are used again and again, ones that are always being recognised for what their wearing and where their going. However, this time Emporio Armani have decided to go for something different and instead gone for Calvin Harris; a DJ/Singer, that is not usually recognised in the Fashion industry. I personally love this AD not only for the body but the fact their being different to others, and combing the music and fashion industry together.
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