Organic products are becoming so popular in all aspects of beauty, so it's no surprise that Gwyneth Paltrow is teaming up with Juice Beauty to create an all organic make up empire. The collection will include make-up and skincare products that are great for the skin with certified organic ingredients. This is a different venture for Gwyneth's Lifestyle Website; Gloop. I personally love the idea of Organic make-up taking over as my skin is very sensitive and doesn't react well to lots of products. Unfortunately this line is going to be on the american website Goop, but hopefully its a trend setter for other Make-up lines.
Goop, Gwyneth Paltrow
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