A big trend for this summer is of course going to be the KENDALL & KYLIE collection for Topshop. This is going to attract a new audience for Topshop as well as increase sales for them. Styles will be more American/LA style rather than classic British clothing. Its also going to bring more high fashion in to high street as Kendall is well recognised as a catwalk model.
SOCIAL MEDIA
Social networking is going to go crazy for the collection, as between the sisters they have 18million followers which will all be questioning Topshop about the collection. This will have an impact on Topshop's following as well as making them more popular in the US.
http://www.pacsun.com/content/kendall-kylie.html
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