A popular trend at the moment for high street stores is that they are all introducing active clothing. This is something that has happened in January due to the idea of everyone getting fit for the new year. By designing the stylish clothing it encourages people to go to the gym more as well as being a cheaper option.
The popularity of fitness wear can also be recognised in many S/S 15 collections such as Topshop Unique, Nasir Mazhar and Preen. Recognised as "sports luxe" gym chic is increasingly being worn in every day life rather than just for fitness purpose.
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