As well as streetwear becoming a big trend this season, it looks like celebrity collections are becoming a popular step when it comes to sports brands. Not only did we have the Kanye West x Adidas collection, we now have the Pharrell x Adidas collection. By using big names, their audience is straight away drawn in to the collection just because it has this popular rapper on it. The same pair of shoes comes in 50 colours which is such a simple thing yet makes it unique to other trainers.
Not only is it a marketing strategy it also shows how much fashion and music rely on each other, and without each other they could never be as popular.
The collection is also available at Urban Outfitters which allows for a different target audience to the original Adidas store alone.
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